The Heart of NYC


Founded in 2011, Has Heart is a Michigan-based nonprofit organization that pairs veterans with artists and designers in order to tell their unique stories through the mediums of art, design, and fashion. This past July, Has Heart embarked on a 50-state tour which kicked off in Vermont.


In each state, they are partnering one veteran with one artist. Alpha Industries is proud to be the official apparel partner for the project.


Today, the Has Heart 50-State Tour hits New York! In celebration of the tour’s arrival in the Big Apple, we are releasing a special capsule collection that incorporates previous collaborative designs done by veteran/artist pairings. We’ll continue to add new designs as the art from each state is finished.


The capsule collection consists of tees, patches and limited-edition jackets – each of which will represent the story of a U.S. military veteran.


All proceeds will go to Has Heart in support of their patriotic work. We’re extremely excited to be a part of such a meaningful project!




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