THE ALPHA INDUSTRIES DIY SERIES
Meet the Artist
“So many of us are told our dreams are too big. Our dreams are so often ripped into pieces; hence “shredded,” but with the right attitude and ambition those dreams can still become a reality.”
Reed’s philosophy with her pieces is “Distressed to Impress” she uses a variety of techniques such as bleaching, paint, hardware, and even something as simple as a good pair of scissors to pull of her signature look. Reed is inspired by her desire to make a statement. Hailing from a small mid-western town she always knew she was destined for bigger bolder things and Shredded Dreams clearly reflects that.
What makes Reed even more of success is her willingness to share her designs with the world. Shredded Dreams is an extension of freedom to men women out there to be different, to stand out. “The clothes we wear are such a statement to our personality, and I know I have always wanted mine to make a statement, and I want to pass that on to others.”
To make the Men’s French F-2 her own Tahnee played with some distressing. Paint was used to create drip and splatter effects on the front and back. Studs are fashioned along the epaulets as well as in a cluster on the front of the jacket to both contribute to some of the original lines, while also disrupting the uniformity of the coat. Reed has added her own fabric paneling to the under arms making the coat that much more unique and colorful.