When we’re on the hunt for the latest and greatest, we inevitably end up back on Highsnobiety, a site that always seems to be one step ahead of the curve, whether it’s street style, art, music, or lifestyle culture. Turns out it’s a mutual admiration society – Jian DeLeon, Highsnobiety’s Editorial Director is frequently seen rocking Alpha gear. So we had to ask him how he became an Alpha Superfan.


How were you first introduced to Alpha Industries?

I’m a huge fan of militaria and vintage gear. Partly because of one of my favorite books, William Gibson’s Pattern Recognition. The main character has a thing for WWII-era bomber jackets. I found a MA-1 bomber at a thrift store that dated back to the ‘60s and found out it was made by Alpha, and then I did some research and discovered Alpha’s history from there, which made me an even bigger fan.


What makes Alpha stand out from the crowd to you?
It’s utility meets comfort. Military-inspired gear has always been a huge thing in streetwear, and for good reason: It’s trend-proof and the clothing has a function. I think it’s great that in addition to making awesome collabs with some of the best brands out, Alpha happens to be one of them too. They’ve developed a reputation for great products that last, and represent a different side of classic style.

What are you Alpha essentials?
My favorite Alpha pieces are the M-65 field coat and the MA-1 bomber—the OG version, never the slim fit. But I have to admit the CWU 45/P is also growing on me. I think the collar is a welcome change from the superfluous ribbed collars we’re used to seeing.

Who inspires your style?
I can’t say one specific person inspires my style. It more comes from the fact that I’m pretty engaged in the whole cultural spectrum we cover at Highsnobiety. I definitely appreciate what other people wear and how they wear it—and I might take some cues here or there—but when I get dressed the only person I’m trying to look like is myself.

Do you have any Alpha styling tips?
It’s all about mixing things up. So maybe if you’re wearing something that’s a little dressier, an Alpha jacket makes it feel more casual. Likewise, it adds an old-school contrast to more modern fashion pieces.

What does Alpha stand for to you?
In some ways, Alpha is one of those brands that means different things to different people. There’s a rich subcultural history there with music, but there’s also the military aspect. I’ve always liked the idea that plenty of these garments started out as standard issue, but the wearers loved them so much that they found a way to wear them outside of a military dress code, and in many ways, created a new kind of uniform.


See More: Jian DeLeon
Photos By: Bryan Luna

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