Forbes: Offset in Alpha Industries

Alpha Industries Talks To Migos Rapper Offset And Others About Heroism And Their Heroes

Written by: Rae Witte



Merriam-Webster dictionary defines a hero as a person who is admired for great or brave acts or fine qualities. Each and every one of us has heroes or people we look up to, think highly, and would openly model aspects of our lives around the philosophies of these individuals.

Alpha Industries just released a series to celebrate heroes. The 50-year old heritage military brand turned classic outerwear retailer’s roots are embedded in providing for America’s heroes. They are the first brand to be awarded a U.S. Department of Defense contract and have continued to create functional and stylish outerwear from the mid-20th century to now.

CEO, Michael Cirker shared, “Alpha Industries has been a champion  for the hero for over fifty years and we wanted to showcase what heroism means through the lens of everyday people who are doing truly extraordinary things. We hope through this custom  content series, we’ll continue to play a vital part of heroism and bring attention to causes that are driving culture today.”

Aptly named Alpha Industries Heroes Series, the brand created a short films and cast heroes from all different walks of life worldwide across many disciplines. Each video features someone that is widely looked up to, but rather than only discussing their own story each individual offers a behind-the-curtain look into their world while offering their personal thoughts on heroism and highlighting heroes in their lives.

Here are Alpha Industries featured heroes and what each had to say about heroism:



One third of the hip hop group Migos, Offset said, “A hero is somebody that’s positive that you look up to that is doing something with themself.” Offset discusses how he doesn’t really have men that he looks up to, but he points to his late grandmother as his hero. He also mentions how he hopes to be hero to his children, and while he was a young father he believed spending money on them and providing for them monetarily would do that, but now he knows it’s about time spent, guidance, and showing them how to do something positive with themselves.

He also discusses his work with the American Cancer Society launching a $500K fundraising campaign following losing his grandma to cancer.


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