Alpha’s Holiday Gift Guide

Having trouble deciding what to get a loved one or friend this holiday season?

This personalized questionnaire is designed to help you find the perfect winter piece for that special someone. We’re making it easier to narrow your search to a collection of items both classic to the Alpha brand and new for the season, thus saving you time and letting you focus on the important things.

Alpha wishes you and your family a very happy holidays!

For questions or concerns about any product, please email


Gift Guide Questions

What best describes their style?

  1. Trendy: This person is fashion forward and has a great eye for what’s in style.
  2. Classic: This person has a wardrobe full of timeless pieces that never go out of season.
  3. Functional: This person cares about clothes that are practical and useful for all the activities in their life.


How do they most like to spend their time?

  1. Shopping, socializing, or creative activities.
  2. Hiking, camping, enjoying the great outdoors.
  3. Relaxing, meditating, indoor activities.


What jacket feature would they be most excited about?

  1. Style: They care about fashion and aesthetics, and they’d be excited about a jacket that reflects the latest trends.
  2. Practicality: They want jacket features that can serve them in any chosen activity, such as pockets, hoods, or functional zippers and buttons.
  3. Winter-proof: Their main concern is staying warm for the winter, so they’d be on the lookout for jackets made of the warmest, most durable materials and fabrics.


What fit would flatter them the most?

  1. Bomber
    Also known as a flight jacket, bombers are short, zippered jackets with a fitted elastic waistband and wrist cuffs and a fleece or pile collar.
  2. Field Coat
    The field coat is a lightweight jacket with a lean, boxy fit and four front pockets for utmost functionality and versatility.
  3. Parka
    Parkas are meant for moderate to extremely cold weather, and are thus longer fitting in order to trap heat. They also have a puffier, thicker silhouette.


To go back to the gift guide, click here.


Written by: Aiya Madarang

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